December - 2014 - Special issue > si 50 Fastest Growing Companies

Sprinklr: Revolutionizing Customer Experience Management through Innovative Social Media Management Technology

Kavitha G.
Thursday, January 8, 2015
Kavitha G.
Creating a better social presence is indeed a business-critical task for enterprise brands today. But consistently and effectively managing the customer experience across social channels and touch points is considered one of the toughest challenges for a business to set forth its local, national, and global footholds. This was precisely what a fast-growing, eminent commerce platform - with a vast marketplace that presents unsurpassable opportunities from all over the world - was going through. The brand, which became a juggernaut practically overnight and stood a class apart by remaining relevant to its local markets through social media, needed a complete solution for managing its social connections and a partner to help them understand and scale their global social presence. This was when Sprinklr - the largest independent enterprise social media management technology provider in the world - entered the picture. After the implementation of Sprinklr's fully integrated social media management software, the brand witnessed a colossal transformation in terms of accelerated response time and energized customer engagement by gaining insights into its overall presence. The brand now possesses the ability to see and route the messages to the team best suited to respond across all internal departments.

The success saga of Sprinklr does not end here. There are more than 675 other globally eminent brands across 77 countries who are partnering with Sprinklr for not only making their business socially sound, but also to help them effectively revolutionize customer experience. These success stories all started with the vision of one technology visionary - Ragy Thomas - who endeavored to make brand leaders move beyond just doing social to being social -at scale. The company enables social engagement, activation, and relationship management across different social platforms and geographies. The company, founded in 200 9and funded by Battery Ventures, Intel Capital, and Iconiq Capital, is dominating the enterprise social media management space, experiencing 300 percent year-over-year growth three years in a row.

As the first social media management software company ever to focus on customer experience management for enterprise brands, Sprinklr enables solutions across its portfolio of global clientele that break down internal silos so brands can reimagine the front office and deliver valuable, consistent customer experiences across all touch points. Called 'the most powerful technology in the market' by Forrester Research, the company is celebrated for having the most complete and integrated enterprise social technology in the world, purpose-built for large enterprises to drive business outcomes and manage customer experiences. Sprinklr puts social media at the center of a smoothly managed centralized system for every facet of a global business, and it offers a balanced fusion of R&D frameworks and best suited technology that can be deployed across every social media platform and division of an organization. Sprinklr truly makes global organizations Social@Scale, bringing together every business touch point, from sales, marketing, and public relations to customer service, human resources and compliance. The platform can also be adapted to different legacy software systems that capacitate web, ensuring an easy management of consumer experience across the all social and digital touch points and all systems. The company has carved a firm position in the industry through its proven expertise in six core areas of functionality that encompass content planning and publishing, engagement and moderation, advocacy and audience segmentation, paid and targeted amplification, listening and trend discovery, and social analytics and reporting.

Accelerating Innovation

"To be global, I believe you have to find superior local talent and empower them in that market," affirms Ragy Thomas, Founder & CEO, Sprinklr. And the company is doing just that, with more than 550 employees globally, including its core development team in Delhi.

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