Smart Devices - Driving Mass Adoption

Dino Lalvani
Founder and Chairman-Hubble
Thursday, July 2, 2015
Dino Lalvani
Whilst the concept of the 'smart home' - a core element of the Internet of Things (IoT) - has been around now for well over three decades, I do believe that the beginnings of true mass adoption is now on the horizon.

This is thanks to, among other factors, increased availability and affordability of sensors - including smartphones, (which had over 2.2 billion users in 2014) - and affordable bandwidth, and so on. Yet whilst many analysts see the fundamental challenges that currently obstruct mass adoption as a result of several key factors such as interoperability (upon which I will elaborate later), standardization and security, I personally believe one of the main problems that we have been ignoring as an industry is that we are not focused enough on delivering demand-driven products that solve the problems our customers are actually facing today.

Do we truly expect to see mass-adoption of smart-watches when, in the eyes of many customers, the only problem they are 'solving' is saving you pulling your phone out of your pocket or bag so frequently?

The company I chair, Binatone, was founded in 1958 and owes much of its success to producing demand-driven products - at affordable prices. And it is precisely this approach we are now applying to our range of connected products, through the combination of our partnership with IoT company 'Hubble Connected' and our Motorola-licensed products.

Being able to keep track of what is important to you when it is important to you is a very basic human need, and the impressive sales of our current range of Hubble Connected Motorola WiFi cameras indicate that our solution is indeed a very popular one.

Share on Twitter
Share on LinkedIn
Share on facebook