December - 2014 - Special issue > Brand of the Year 2014: Nature-Surround Apartments

Shriram Properties: Building Serene &Sensible Homes

Kavitha G.
Wednesday, January 28, 2015
Kavitha G.
Even if it's just for a few hours, travelling in the hustle and bustle of city traffic can become irksome. So imagine the life of those who live every second of their day and night in similar settings. People love to be part of the most urbanized city and boast of their cosmopolitan lifestyle, but want to come back to a home in a green and serene environment that allows them not just to live, but to enjoy every moment of their lives. While many property developers try to fulfill this dream, they usually fail in the most critical aspect – to make such living spaces affordable. Without that, dreams can turn into nightmares. But a Bangalore-based real-estate developer named 'Shriram Properties' has given a new definition to the phrase economical, green and serene infrastructure and has been providing truly eco-friendly, affordable homes and sensible living spaces since it started.

Established in 1995 as the realty arm of the trusted Shriram Group, Shriram Properties has set a benchmark with its enviable nature-surround apartments that are located in sensible locations on the outskirts of the city. "Our projects are mostly located at destinations which are peaceful and serene, away from urban clutter and chaos but a lot closer to life. We offer homes that you love coming back to," proclaims Malayappan Murali, Managing Director, Shriram Properties. Founded by the Padma Bhushan awardee Shri R. Thyagarajan in 1974, the Shriram Group is a Rs.60 billion financial giant that is growing over 40 percent on a compounded annual basis.

Shriram Properties has been celebrated for its value-for-money projects, technologies and transparency that set it uniquely apart from its competitors. The projects adhere to deadlines and provide home buyers a perfect combination of unbeatable value, potential for appreciation, sensible location and compelling design. The architecture for Shriram projects is based on ground-breaking technologies - such as Mivan, the aluminium formwork system developed in Europe - that are known for their speed, strength, safety and durability. "Technology is an intrinsic part of everything we do, both at the front and back ends. It starts with using state-of-the-art software for design as well as project management and procurement and continues with strong customer-facing processes such as 3D walkthroughs, CRM solutions and automated grievance handling mechanisms," says Murali. Till now, Shriram Properties has delivered over 8.4 million sq. ft. of built-up space, with another 12.6 million sq. ft. to be delivered and over 45.8 million sq. ft. under development. The projects have also led to Shriram Properties being crowned the 'Best Developer in Southern Region' by ASSOCHAM. Talking about the upcoming projects, Murali confirms, "Several large projects are on the anvil and you can expect exciting announcements from us shortly."

While home buyers of other properties typically have to deal with many legal issues, Shriram's residents realize their dream of owning a home in a faster way that is free from legal hassles without paying a high premium. With its focus firmly fixed on young IT couples, businessmen and NRI investors, Shriram Properties undertakes a variety of marketing activities across both traditional and online media to promote their picturesque infrastructural offerings. The company also takes pride in being active participants in the urban communities they are present in, such as being the lead sponsors for the inaugural Bangalore full marathon. Shriram is also actively associated with the Karnataka Welfare Association for the Blind (KWAB), and an active partner of the Indian Red Cross Society with its sensible 'Give to Heal' mission that endeavors to help donate unused medicines to the needy.

The Plans

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