April - 2016 - issue > CXO Insights

Reliability on Technology for Health & Fitness Woes

Aarti Gill, Co-Founder, FitCircle
Monday, April 11, 2016
Aarti Gill, Co-Founder, FitCircle
Headquartered in Mumbai, FitCircle is a mobile platform that guides and encourages its users to make healthier choices and follow a healthy lifestyle

Robust physical health and mental well-being are the basis to live life to its fullest extent. However, busy lifestyles, hectic work schedules, lack of any physical activity, processed foods, sedentary work environments and other such factors leaves one with diminutive time to concentrate on health and work-life balance. With global health spending on the rise, the world is shifting focus towards technology for their health and fitness woes.

With advances in technology, newer avenues and developments are blooming in the health sector. As per a study, the wellness market is three times that of pharmaceutical market. The increase of available health data and the growing adoption of health-related apps are owed largely to the development of increasingly wearable, portable, and non-invasive devices and their sensors that can effectively measure and transmit biometric data.

However, there is more to it! Here are the top three tech trends that will define the future of health and fitness industry:

Chat Based Health Solutions - The ability to access experts on the go, on chat at no or little cost, seek guidance from them and make quick decisions regarding the products that will help you in living a healthy life is very powerful. There are companies like HealthTap, Lybrate, and FitCircle that are using messaging as a base platform to connect with users.

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