May - 2014 - issue > Cover Story

Polycom: Infusing Life into the Virtual World of Video Conferencing

Anamika Sahu
Saturday, May 3, 2014
Anamika Sahu
Monika Tripathi, an HR Manager in an MNC in India, picks her smartphone whilst at home and checks in for a video conference through RealPresence CloudAXIS to interview a candidate from New York City. The candidate clicks on the link shared by Monika and here he is live on her smartphone. Unlike traditional video conferencing where one can just view people sitting across borders, Polycom's RealPresence CloudAXIS empowers a person connect the conference just through a click on the link send across by the host. For instance, an HR can take the interview over phone whilst being at home. HR could virtually see everything one looks for in a face-to-face interview: body language, audio nuances and even his eye contact. Through comprehensive host control features that include high resolution content sharing, she can give presentations and have group chat with the candidate. The conference can be recorded for future references and put on company's social media for knowledge sharing.

Such is the beauty of Polycom's RealPresence CloudAXIS developed completely from Polycom India which is currently lead by Minhaj Zia. CloudAXIS is a video collaboration and conferencing software solution that enables business collaborates with other businesses or individuals easily and securely, independent of application, system or device. It is a software extension of Polycom's RealPresence Platform for private and public cloud deployments enabling universal access to enterprise-grade video conferencing to B2B or B2C at the highest quality, interoperability, reliability and security.

Though the company is a pioneer in video collaboration space and its innovation since its establishment in 1990 in San Francisco, they are constantly on their foot to provide solutions on cutting-edge technologies. Their technology helps unleash the power of human collaboration through video, voice, and content collaboration & communication technology. Currently it has a market capitalization of $1.71 billion and is listed in NASDAQ under the ticker symbol PLCM. Today, Polycom's technology has grown leaps and bounds to become a global leader in collaborative solutions serving industries of all shapes and sizes including business functions, business services, education, entertainment, financial services, government, healthcare, hospitality, manufacturing, oil, gas and energy, pharmaceutical and retail. While Polycom has offices in the U.S., Europe, Asia Pacific and Caribbean & Latin America; India has always been crucial for Polycom both as an innovation center and market alike.

India - The Critical Facet of Polycom
Though the company is much ahead of the curve in providing latest technology to customers, it is made possible due to extensive investment in R&D. Polycom has been awarded Video Conferencing Equipment Vendor of the Year in 2011 for their investments into growing the market and continued investments in R&D units to deliver bandwidth-effective video systems. Their R&D centers are spread in several countries, but India plays a major role changer for the company that has two innovation centers. These centers are based out of Bangalore and Hyderabad that extensively focus on delivering cutting edge technologies to customers globally.

The R&D center in India traces its history since 2007 when the first center was established in Hyderabad with a focus to support the U.S. But the extensive contribution from the center and the resources here propelled the establishment of Bangalore center. In last couple of years, the focus has changed and India has become a part of the core investment strategy. Today the two centers are state-of-the-art and drives innovation globally. These centers have extensively taken up roles in contributing to the development of Polycom's latest products. In past, researchers based out of these centers have played a critical role in the development of the triangular phones, videoconferencing and video-as-managed services. Today, technologies developed here are used globally to get connected with reduced cost of bandwidth required to run video conferencing setup or at your home broadband network, which has poor quality, up to 50 percent. While the Hyderabad R&D center is focused on integration of various services, video and audio hard end-points, browser infrastructure and others; Bangalore center focuses on Halo services (basis acquisition from HP) and Immersive tele-presence products.

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