The drastic downturn in handset prices and upsurge of smartphones penetration in India has impacted the data consumption in the country. According to a report by Morgan Stanley on India's telecom sector, data subscribers by 2018 are likely to reach 519 million with an average growth of 25 percent every year. In its reports, Morgan Stanley also believes a rise of 330 million internet users in 2016 fiscal year. When four friends – Ashish Srivastava, Anurag Srivastava, Amit Srivastava and Rajesh Banerjee – traced this growing market and opportunities way back in 2008, they decided to carve a niche with their out-of-the-box thinking and zest to make it big in the space. Thus, Pinnacle Teleservices Pvt. Ltd. was entrenched to provide data services initially focusing on modems. But, to stay ahead of the pack, the company transformed and today provides seamless and integrated end-to-end solutions in assorted platforms such as SMS, voice, mobile application, social media/mobile internet and radio frequency identification.The company also provides a gamut of products such as Ezee SMS, Ezee Voice, Ezee Conference, IntoFone and Ezee R-Fi to its customers.At present, Pinnacle has 50 major channel partners with over 6000 active clients thus leading the aggregator fleet with live traffic of 500+ millions SMS per month, well guided by Muktesh Narula, Associate Director.

Services Focused on Driving for User Friendly Online Applications

A core member of IAMAI (Internet & Mobile Association of India) and a part of Dun & Bradstreet Global Database, Pinnacle Teleservices is the only company in India to deploy SMS Centre (SMS-C) exclusively for enterprise segment.The company also handles several verticals to provide customized inbound/outbound IVR services with audio call conferencing and integrated toll free & 10 digit mobile solutions on multi operators and circles. For instances – Running n IVR campaign for P&G on opted in database. The flow of the campaign was to promote three brands (from P&G), for each 2 OBD's were pushed to target audience. These OBD's had stories related to different brands after which callers were taken to question & answer round,wherein one has to give correct input (DTMF) to win gratification worth Rs.5 or Rs.10. The outcome of this initiative was a success as around 84 percent OBD's were connected and approximately 46 percent heard all 3 stories.

To keep the ball rolling, Pinnacle also came up with an ingenious service 'Pinnacle's Child Care Card' that provides novels services in m-health field that cares of immunization and vaccination reminders/alerts using mobile as a communication medium. Thus, this out-of-box thinking has bagged the prestigious 'Aegis Graham Bell Award 2013'. Further, to create steer within the industry, Pinnacle engages in campaign for several political parties and established a strong foothold in Government entity as well. Today, Pinnacle Teleservices is a leading mobile messaging operator & value added services (VAS) provider with clear focus on delivering communication and engagement tools with telecom, internet, digital and over the air (OTA) media.

Traveled a long path with an unbelievable velocity, Pinnacle Teleservices today has become the market leader by offering wide spectrum of innovative product and services. The company always believed in providing services to its competitors along with the customers so as to reduce competition in the space."Undoubtedly, we are number one in the space because we do not see any competition as of now. The reason behind it is we sell our products and services not only to our customers but also to our competitors," says Rajesh Banerjee, Director, Pinnacle Teleservices.