April - 2013 - issue > CIO Insights

Mobility: Our Way Forward

Shankar Arumugavelu
CIO-Verizon Wireless
Monday, April 1, 2013
Shankar Arumugavelu
Verizon Wireless operates U.S largest 4G LTE network and largest, most reliable 3G network. Basking Ridge based Verizon Wireless with more than 73,000 employees nationwide., is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD) serving 98.2 million retail customer.

Patterns of Emerging Technologies

Mobility is shaping the industry today where people are on the go constantly where they need reliable service and functionality to power and leverage their mobile devices. While enterprise adoption is growing rapidly, Smartphones and tablets are replacing the PCs in people's work and personal lives. Tablets have been made a convenient and functional choice, increasing their ability to perform work on the go.

Tablets have emerged as an amazing way to stay connected. Various applications that are used on tablets and smartphones improve professional and personal productivity. As consumers use multiple touch points to obtain information, share reviews and purchase products and services, there is a need to better integrate systems and leverage social technologies in order to optimize the quality of customer interactions. The investments now, being driven toward applications and platforms to manage the growth in volume, velocity and variety of data – widely referred to as "Big Data".
Big Data helps companies leapfrog their competition. Companies are working on integrating their customers’ social profiles with enterprise customer relationship management profiles. This is basically to better understand customers and offer tailored customer service. Retail business and the trends have been gaining excellent role in delivering an integrated customer experience. An emerging trend called the "omnichannel retailing" unites physical stores, e-commerce, mobile and social selling into a seamless experience for the customer. It is the convergence of the digital and physical.
One area that has some opportunity for improvement is Unified Communications (UC), particularly when having to protect the enterprise’s existing investments and simplify its transition to more extended UC networks. UC is the integration of real time communication services such as instant messaging, presence information, IP technology, video conferencing, collaboration tools, call control and speech recognition with non real-time communication services such as integrated voice mail, e-mail, text and fax. UC is not a single, but a set of products that provides a consistent user interface and user experience across multiple devices and media types. This has a huge potential to significantly increase productivity.

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