The telecom industry in our country is about to witness a paradigm shift with the implementation of intelligent digitization products and innovative engagement processes. If numbers are to be believed, it is expected that the current 25 percent data penetration will grow up to 50 percent in the next two years, data & VoIP being the focal points. The recent take-off of data penetration has pushed the organizations to shift the focus to relevant utilization of information for revenue upliftment. Foreseeing this direction, Rajesh Razdan founded mCarbon in early 2008 to create compelling platform-based-offerings for telecom operators to maximize their revenue.

Decrypting the inherent gaps in the telecommunication industry by clutching Rajesh's extensive problem solving skills and know-how, mCarbon carved an identity in the U&R (usage & revenue) space and emerged as a leading provider of innovative revenue uplift and customer value management products for telecom operators globally. Currently the company works with all the leading telecom operators in India and has established a strong presence across geographies including Sri Lanka, Bangladesh, Indonesia, Middle East and Africa, while its marquee clientele includes Airtel, Ooredoo, Vodafone, Expresso Telecom Group, Hutchisson, Idea and Aircel.

Being mCarbon

Rajesh recalls the initial hiccups and how he formulated & implemented strategies for combating the initial challenges. The primary of these being on-boarding of its first large customer, where he along with his team assessed the customer's landscape and intrinsic problems comprehensively and then proposed a fitting solution. And this premier contract bolstered the growth for the company within 4-5 months of starting up. Owing to this bright commencement, the company received its 'Series A' influx in the very next year from Canaan Partner (now JP Morgan).

A solid groundwork with the confidence to deliver the solution on-time also played an equal role in the success of the organization. However, Rajesh's ideology while setting up mCarbon was simple - the company had to be agile enough to re-engineer itself to fit the needs of operator, and in turn industry recognized him with 'CEO of the Year' award at the CMO Asia held in 2016 at Singapore, when he made this ideology into practice. "A deep understanding of customer's problem and offering a sustainable cost-effective solution in the shortest span of time is our core strategy," adds Rajesh.