June - 2014 - issue > Top 10 Market Research Companies

Market Insights Consultants: Stirring a Difference with Ethics

Anamika Sahu
Friday, June 6, 2014
Anamika Sahu
Times ago, MNCs engaged themselves in market research to take objective and strategic decisions before stepping their foot in another country or before opening a store. Today, even a small bakery store engages with market research firms before opening another branch in a different locality to sense the current market state and make strategic decisions. Quite interesting! However, this is just the beginning; the industry is moving fast towards analyzing the market to come up with better strategic and objective decisions.

The Noida based Market Insight Consultants (MIC) - a Market Research (MR) firm -provides market research and decision support to help clients take objective decisions based on high quality research across verticals. While the market is flooded with several MR firms that revolve around unethical ways vanquishing clients and making them go kaput, Sanjay Nagi founded MIC is cocooned within layers of ethics. An avid follower of Sai Baba, Sanjay always believes in self-actualization which can be achieved only by providing the best services to his clients. The DNA of MIC is based on ethics and every personnel engaged in the company has imbibed it as their principle.

While MIC has traveled 12 years, the journey was never that easy. Way back in 2002 when Sanjay decided to be an entrepreneur, he shook his pocket just to find limited resource to start a company. This pushed him to do a thorough research before starting a company as he did not had the option to go wrong. It is this time he found a huge gap in the market research industry where big MNC research firms were present who take the help of body shops to complete their research. While most of these researches were done unethically, there was a vacuum for such intellectual MR firms who could provide decision support research. This is why Sanjay incepted MIC as a decision support research firm for global clients. The company helps clients globally to make decisions whether to venture into another geography or diversify its offerings among others. "We have positioned ourselves very differently and are willing to put our heads in the chopping block to provide the best service to our clients. We are the only company in India that not only provide research but consultancy support as well to help them implement the steps needed to execute the research results," explains Sanjay Nagi, Founder & Managing Director, MIC. This has taken MIC to another level of value added partnership.Today the company proudly boasts of having clients like Mahindra & Mahindra, Godrej, TCE and others. They also have clienteles in the U.S., Italy and Germany.MIC dominates the aviation sector and is present in all airports of the country.

However, it is not easy to create a unique position without a unique bunch of enthusiasts. MIC has an exceptional HR policy where they hire people from IITs and IIMs and put them through their own process training under the managers long associated with the company. These employees are the building blocks for company's success. Soon MIC will foray into different geographies including Bangalore and Chennai other than their current foothold in Mumbai, Hyderabad, Cochin and Delhi. The bootstrapped company looks ahead for venture funding where the investor not only is interested in infusing money but willing to contribute towards MIC's growth.

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