October - 2015 - Special issue > Company Spotlight

Libre Wireless: Enabling Mainstream Connected Products

si Team
Monday, September 28, 2015
si Team
Wi-Fi is not just a stylish ingredient making smartphones smarter, but a key cornerstone on which the future of IoT lies. Though Wi-Fi is almost everywhere in India, its basic use case at homes and enterprises is still limited to browsing internet. But the day is not too far when all the products in our homes will be connected to cloud and behemoths of data will be collected there enabling the apps to use that efficiently. Libre Wireless Technologies, a Wi-Fi technology &solutions provider, is at the forefront driving this revolution with its innovative, high-performing, feature rich platform, namely LibreSync (LS),offered at compelling price points vis-a-vis other solutions. Libre team has extensive expertise in developing wireless and media streaming platforms and SDKs, electronic modules and RF/antenna design solutions, combined with worldwide sales, technical support and design partnerships.

The audio streaming industry is primarily driven by Apple's Airplay, Spotify and Google's Cast for Audio. Libre's strategic partnership with these companies enables Libre to integrate all these solutions together as part of LibreSync (LS) platform. The company and the team has a great reputation of working with the best brands around the world, supporting customers from the product definition stage to choosing the appropriate platform for their prdocuts to production and provides exceptional after sales support. Determined to endow customers with excellent support, Libre has a China team set up and has R&D engineers visitng China frequently to help the ODMs & it's overall ecosystem.

Striving to Best Itself
Libre was founded in 2013 by Hariharan Bojan (VP Engineering & India Operations), Hooman Kashef (CEO) and Jordan Watters (Chief Revenue Officer), a bunch of colleagues who built a path-breaking streaming audio product that was recognized as the world's best platform. As their company got acquired by an MNC, the trio chose to move out and build the next big media streaming platform. Competing with the best, Libre vested utmost importance in building an innovative technology within a shorter go-to market time. Putting together an ecosystem of all the best brands, manufacturers and team members to create the product within six months helped it to regain the market. Our team has created a huge reputation and we have lived up to that,says a proud Hari.

LibreSync Optimal Performance, Size, Power & Cost
The company's flagship product, LibreSync (LS) incorporates unique media streaming technology, broad mobile platform ecosystem support, seamless interoperability, scalable price/performance solution options, optimized and flexible WiFi/Bluetooth options (1/1 11n, 2/2 11n, 11n/ac) and extensive system level features. There are diverse versions of LibreSync with different hardware configurations and common software, which supports some of the premier applications from major brands. Companies around the world including U.S., Japan and Europe use this LS platform for creating their products. Leveraging LibreSync, SK Telecom,a Korean company made their product UO Linkage, a feature rich product with AirPlay, Spotify, DLNA, TuneIn, Melon and MRA (Multi Room Audio). It went to production/market in less than 10 months, which is a record for the fastest time-to-market for any Wi-Fi based streaming products in the world, build out of a new platform. This speaks volumes about the platform stability and Libre's support system.

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