September - 2014 - Special issue > Company of the Year: Mobile Apps

Kuliza: Don't Think Mobile App, Think Mobile Enablement

Pankaj Kundwani
Wednesday, October 8, 2014
Pankaj Kundwani
Mobile apps will be downloaded more than 268 billion times by 2017 generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe, states Gartner. Sensing the enormous opportunities that could be unlocked, mobile initiatives are now one of the top priorities for every enterprise. While businesses know 'what mobile can enable', what they know less is 'how to enable mobile'. The CIOs and System Integrators have a great understanding of the IT and business eco-system, but they fail to understand the most crucial part � 'User Experience'. As a result, they end up going to digital agencies that claim to develop mobile apps, which they probably could. They give the app a very jazzy interface and make their clients happy. But when it reaches to the end users, it sometimes proves to be so hindering that the user goes out of his way to uninstall or delete it altogether. It is because developing a mobile app and actually enabling it are two separate things. Understanding the broader scope of mobile apps, Bangalore based Kuliza Technologies Pvt. Ltd. helps brands to enter the mobile world and leap to the next level in connecting with their customers.

Founded in 2006, Kuliza believes to be a catalyst for product companies building web and mobile products that are powered by large data and trying to unlock the most enormous productivity gains, create efficiencies, and meaningfully improve lives. "Unlike other app development agencies, we work with the CMO or marketing departments to mobile enable their brand. We do not assume completion of job once the app is delivered, rather we ensure that the app reaches the right users and the right kind of analytics is enabled to make sure an enterprise is constantly learning,"says Kaushal Sarda, CEO, Kuliza.

The Genesis

Kuliza started its journey working with highly innovative organizations in Silicon Valley helping them with their engineering needs around web development. Realizing the mobile revolution taking place in India and the massive opportunities it could unlock for the emerging and established organizations here, the company started helping Indian brands in traversing to the mobile first world.

Enabling Real Value with a Four Tier Model (Paste here the logo for 4 tier)

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