Kuliza: Don't Think Mobile App, Think Mobile Enablement Date:   Wednesday , October 08, 2014 Mobile apps will be downloaded more than 268 billion times by 2017 generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe, states Gartner. Sensing the enormous opportunities that could be unlocked, mobile initiatives are now one of the top priorities for every enterprise. While businesses know \'what mobile can enable\', what they know less is \'how to enable mobile\'. The CIOs and System Integrators have a great understanding of the IT and business eco-system, but they fail to understand the most crucial part � \'User Experience\'. As a result, they end up going to digital agencies that claim to develop mobile apps, which they probably could. They give the app a very jazzy interface and make their clients happy. But when it reaches to the end users, it sometimes proves to be so hindering that the user goes out of his way to uninstall or delete it altogether. It is because developing a mobile app and actually enabling it are two separate things. Understanding the broader scope of mobile apps, Bangalore based Kuliza Technologies Pvt. Ltd. helps brands to enter the mobile world and leap to the next level in connecting with their customers. Founded in 2006, Kuliza believes to be a catalyst for product companies building web and mobile products that are powered by large data and trying to unlock the most enormous productivity gains, create efficiencies, and meaningfully improve lives. \"Unlike other app development agencies, we work with the CMO or marketing departments to mobile enable their brand. We do not assume completion of job once the app is delivered, rather we ensure that the app reaches the right users and the right kind of analytics is enabled to make sure an enterprise is constantly learning,\"says Kaushal Sarda, CEO, Kuliza. The Genesis Kuliza started its journey working with highly innovative organizations in Silicon Valley helping them with their engineering needs around web development. Realizing the mobile revolution taking place in India and the massive opportunities it could unlock for the emerging and established organizations here, the company started helping Indian brands in traversing to the mobile first world. Enabling Real Value with a Four Tier Model (Paste here the logo for 4 tier) Mobile enabling requires a lot more maturity of not only varied available devices, but also the level of connectivity that people have, the data to be kept on the server side and within the mobile app, designing the app in such a way that certain functions work even at low bandwidth and so on. In some cases, building a mobile app may even go futile. For instance, a brand selling shoes to runners may need an app to engage with people for a week long campaign. But why would a person download an app just for a campaign and delete it once it is over? In such case, Kuliza develops cross device apps that run on the mobile browsers without needing a download. \"Don\'t think of a mobile app just as something that sits on a phone, sometimes it can be running in the browser that you are using for a campaign. There needs to be a slightly more broad based view - Think Mobile Enablement, Not just Mobile app,\" adds Kaushal. The young company uses a Four Tier Model that facilitates mobile enablement with an up-front planning process. It starts from thinking through the functionalities of the app, to deciding upon the capabilities to keep mobile enabled considering movement across various devices, to the amount of business logic to reside in the server and in mobile and the integration between the two, and finally getting the right people to use the app. Kuliza also acknowledges that organizations in India not only see the value that they get but also what it is going to cost. Building high quality apps with great user experience, Kuliza facilitates higher ROI for enterprises in the long run. It also has a runtime calculator on its website that allow clients to get a rough estimation of how much an app may cost based on various specifications and functionalities required by them. Kuliza appreciates the significance of creativity and innovation in the field it operates in. The organization conducts internal hackathons, poster wars and other activities for their employees to keep their creative juices flowing. It allows employees to work from home, caf�, or any other place where they wish to work from. The organization also encourages lot of exercises in getting employees create stuff which is non software in nature that significantly helps the company produce really creative output. The Way Forward Kuliza encourages brands to have a strategic approach to how they want to be present on the mobile platform. Helping brands turn ideas into profitable businesses, Kuliza has seen more than 100 percent year-on-year growth in the Indian market over the last few years and wishes to go ahead at the same pace in the days to come. Panel- Key Management- Kaushal Sarda, CEO, Kuliza Kunal had been a Chief Evangelist at Kuliza for a long time. He also co-founded Mekuchi in 2012 and was the Founder & CEO at Uhuroo.com. Kunal had been a Consultant at 2020 Social Speaker on Innovation, Social Software, Design, and Entrepreneurship at Independent. Services- Websites, Web Apps, Mobile Apps, IoT Apps, UX Revamp, Big Data Consulting, Growth Hacking, Re-architecture & Scaling Clients- Ford, Nissan and others in the U.S. and Myntra, Titan, Leading Indian Airlines, Himalaya Drug, Whirlpool, and Van Heusen amongst many others in India.