October - 2014 - issue > Venture Beat

India's Largest Gadget Research Site, 91mobiles.com Raises around $1 Million Funding

SI Team
Monday, November 24, 2014
SI Team
91mobiles.com, India's largest gadget research site, raised close to $1 million investment in a pre-Series A round from a set of investors led by India Quotient. The platform looks forward to use the fund in expanding the team, developing better research tools and content for mobiles & tablets categories and in creating a similar research experience for other gadget categories like wearables, laptops, cameras, and accessories. With funding, 91mobiles also wishes to upgrade the existing mobile site and launch an Android application, as close to 50 percent of 91mobiles' traffic is already coming from mobile devices.

Launched in 2010 by Bharanidharan Viswanathan and Nitin Mathur, 91mobiles provides information & interactive tools to help users research about the gadgets that best suits their needs by narrowing down the choices. Detailed reviews and video facilities help the users to develop a better understanding of the device, while the 'Alternatives' feature helps in fine-tuning and choosing an optimal choice. 91mobiles also shows the best prices and deals for those who are interested in purchasing the selected device, from various online retailers. People who research online, but prefer to buy from a physical store can also find a verified list of stores near their location. This service is currently available for around 1,000 stores in the major metro cities, but will be extended pan-India in the near future.

91mobiles drives close to $100 million of gadget sales to retailers listed on the site and earns affiliate revenue from Amazon, Flipkart, eBay and on the like online gadget retailers. The team has also partnered with most of the leading gadget & telecom brands such as Samsung, Micromax, ASUS, Dell, Airtel and others to provide advertising and branding solutions, thus helping them to their range of products With its offices in Gurgaon and Delhi, 91mobiles has an annual (net) revenue run-rate of over $1 million and is aiming for 3-4 times growth in the next two years.

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