April - 2014 - issue > Cover Story

HR Excellence Powering Growth in UST Global

Anamika Sahu
Saturday, April 5, 2014
Anamika Sahu
While every other Company is caught in a rat race to add clients to their catalog, UST Global - an IT Services and Solutions provider, has successfully kept themselves out of it. UST Global believes in providing the maximum attention and the best service to its customers, and thus serves 'Fewer Clients with More Attention'. The Company has been enabling clients around the world including the three largest retailers, the largest shipping container line and a host of other Fortune 100 organizations in over 18 countries across four continents with a distinctive engagement model. In its engagements with clients, UST Global strives to go beyond operational efficiencies to provide superior value to its clients and their customers, which is the Company's ultimate goal. UST Global fulfills this through the vigorous process it has developed over the years working with a Fortune 500 client base, and with a commitment to quality & transparency and its intellectuals. Today, UST Global has grown from a modest 1000 square foot office in Trivandrum, Kerala, housing 14 employees to over a 15,000 strong workforce, and world class facilities spread across the U.S., Europe, Latin America, Asia and the Far East, with expansions currently underway in Africa and other parts of LATAM and Europe.

From new geography expansion through rapid ramp up readiness to giving back to the community, the HR organization plays a pivotal role in all facets of business growth at UST Global. "With unique best practices and out of the ordinary thinking, the Human Resources strategies at UST Global have enabled and equipped our employees to deliver and support growth plans. Over the past 24 months alone, we have steadily ventured into LATAM beginning with Mexico, Brazil and Panama, and most recently into Spain thereby extending our global footprint, with the HR infrastructure being built in a very short time frame, mostly within 30-45 days," explains Manu Gopinath, Global Head of Human Resources, UST Global. This is made possible with the integrated people processes and systems in place globally. This will also result in the expansion of the Company's services to support the Latin American operations of international businesses as well as local organizations in the region. Further, this has equipped UST Global to serve clients outside of the traditional healthcare, financial services and retail domains. It is now engaged with several global corporations in the Energy & Utilities, Transportation & Logistics, Telecom, Media/Entertainment, BPO and the public sector. "Our organization around specific industries has given our associates expertise that runs both deep and wide. Equally important is our ability to look across industries to take best practices from one sector and apply them in unique and distinctive ways in other sectors," adds Manu.

Celebrating Work with Life

Fulfilling business commitments require a pool of intellectuals well versed with technology and industry insights. To do this, Manu and his team took an entirely different approach of innovation, hiring, locating offices, educating the workforce and delivering the next technologies that will power its clients forward. Manu puts copious effort in shaping the skills of his employees. While several companies are still engaged in a faceoff with attrition, UST Global proudly boasts of over 89 percent retention of its workforce.

UST Global believes that employees leave managers and not the Company, thus insists on managers owning up efforts towards retention of employees through various measures. Manu's HR organization in UST Global facilitates this through various engagement programs, special & differentiated reward systems, best in industry benefits, in-house training & development wing, multi-model training delivery methodologies, manager enablement workshops, fun@work, onsite opportunities, career advancement framework, flexible work hours, the UST Global MBA program, industry & analyst recognition, innovation lab, philanthropic endeavors, and others. The Company also offers hyper-care and hyper-growth opportunities to its employees. This helps in developing passionate employees through multi-pronged training and development programs, high level of engagement not only at the employee level but even connecting with their families and inviting them to participate in the success of the organization & its celebrations.

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Reader's comments(1)
1:Good going Manu. Keep it up. Under your direction HR has empowered the UST global to a new level.
Posted by: Vinay Johar - 06th Apr 2014
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