Finding your Startup's Real Raison D'etre

Anup Vishwanathan, Partner, Venture Factory
Friday, December 30, 2016
Anup Vishwanathan, Partner, Venture Factory
Headquartered in Bengaluru, Venture Factory brings proven factory concepts like cell-manufacturing efficiency, 6-sigma quality and just-in-time inventory to the exciting world of technology startups.

So you have started up? That's great! You probably know that about 90 percent of startups will not make it. What does it take to remain in the game? Sometimes, you need some metamorphosing and finding a real pivot for your company, and this may not be what you started with.

Here are some Indian startups that have successfully pivoted to emerge re-energized and more successful.

  • Snapdeal - Founders Rohit Bansal and Kunal Bahl originally launched 'Jasper' to help retailers get rid of excess inventory through discount coupons. But they soon moved to an e-commerce platform in 2012.

  • OYO rooms - Oravel Stay was to be India's answer to home-sharing portal Airbnb but it was soon decided to move to an online aggregator for standard budget rooms.

  • Red Bus - Phanindra Sama formed Pilani Soft Labs Pvt Ltd in 2006 with two friends to create automation software BOSS, which would aggregate inventory for bus operators. They soon moved to a B2C model that worked better for the business.

  • MakemyTrip - Founder Deep Kalra and co-founder Rajesh Magow launched Makemy Trip as an online travel portal focused on US-based NRIs. This was transformed later to grow into India's largest OTA today.

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