April - 2013 - issue > View Point

Evolution To The Mobile Revolution

Dominique Sacre
Product Director-Micro Focus
Monday, April 1, 2013
Dominique Sacre
Mobile computing's pervasiveness and significance in the 21st Century proves to be one of the key 'disruptive' technological advances.

Today, business-to-consumer engagement is often represented in the form of a mobile "app". For example, a banking organization can allow a consumer to check their balance, deposit funds, and interact with many other banking services. Mobile provides a platform by which an organization can now gather valuable market and consumer research, test new products and services, as well as extend to new markets, faster than ever before. The platform holds important business value as it is so widespread - nearly every consumer has a mobile device.

Going Mobile
Mobile computing unlocks new markets for business while connecting consumer and business together like never before. Juniper Research predicts that next year there will be over 200 million more users of mobile based banking services than today. This is a trend which raises the importance of mobile computing as an IT strategy, making IT organizations wonder how to respond.

BYOD (Bring Your Own Device) is also creating significant excitement in the industry. The popularity of tablet based computing has added to this trend. According to industry analysts, it is expected that tablet device purchases will overtake mobile phone device purchases in the next two to three years.

What is Price Progress?

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