July - 2013 - issue > Company of the Month

eInfochips: Setting the Benchmark in Innovation

Vignesh Anantharaj
Monday, July 1, 2013
Vignesh Anantharaj
“As an Entrepreneur, I know what it takes to reach such a stage; it is a lot of work, blood, sweat and tears. Individuals will not understand the difficulties faced in 1995, to start a company in Embedded Products and Semiconductors. This is not (IT) software development, contract software or body shopping. The basic understanding of products and customer requirements takes a lot of effort. Operating from Ahmedabad and creating products for clients in Japan, US and Europe takes special talent. India requires more Individuals like Pratul (Pratul Shroff, CEO of eInfochips) to bring special design talent to the country. India needs to learn from him as an example,” said Sam Pitroda, Advisor to the Prime Minister of India on public information infrastructure & Innovations and Chairman of National Innovation Council.

Most entrepreneurs dream of moving to the U.S and starting their own venture in the comforts of the country’s advanced technological environments. But Pratul Shroff, Founder and CEO of eInfochips, challenged the odds and moved to India after working in the U.S. for 12 years. Starting off with just one engineer in his hometown Ahmedabad, eInfochips has come a long way since 1994 to now provide product engineering services and semiconductor design services to seven ’Fortune -75’ companies and over 30 billion-dollar enterprises spanning Aerospace, Surveillance, Retail & eCommerce, Biometric Security, Semiconductor, Medical devices, Consumer devices, Communications & Software Technology.

Moving to India for the love of the homeland

The organization was started when Shroff realized a growing need for development of EDA tools in the industry. Over time, Shroff assembled a team of 30 engineers in Ahmedabad and trained them extensively in Verilog, a hardware description language (HDL) used to model electronic systems. This was particularly hard considering the availability of quality technology talent in Ahmedabad in the 90s. Pretty soon, eInfochips engineers were much sought after in the Silicon Valley for their programming skills and unique innovative practices. Recognizing the immense potential on offer, Shroff continued to provide chip design and product design services and expanded the company strategically. Today, eInfochips has a 1000-strong workforce across eight design centers in India, operating sales offices in seven countries with 90+ customers. eInfochips has garnered a special reputation in the industry circles for bringing innovation into each stage of the product development cycle.
All throughout eInfochips journey, Shroff has ensured that the primary focus is on generating value beyond cost reduction to customers. “Simple philosophy is to build people and people will build the company in turn.” says Shroff. As the saying goes, simple strategies are often the best ones; eInfochips is simply a birth child of this omnipotent philosophical approach. “Today I can confidently say that we can achieve 50 percent growth year on year,” adds a proud Shroff.

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