Sara frequents MySpace to connect with her old friends, make new ones, and drum up jobs. Well, this social networking savvy homemaker isn’t in front of a computer; instead, she uploads pictures and taps into the celebrated social network from her cellphone. “During my son’s birth, I used the CellSpin app installed in my mobile phone to post pictures to Flickr, Myspace, and other social networking websites from the hospital. You can also use it to upload videos to sites like YouTube,”says a cheery Sara.
Mobile phones have rapidly become an essential and integral part of our daily lives. With over 4 billion people being touched by a cell signal every day, the mobile penetration has exceeded 2 billion connections globally. That’s why the mobile applications area has become one of the hot spaces to watch nowadays.
The San Jose, CA, based CellSpin is one such mobile applications company that is all set to leverage the emergent opportunity to start a revolution by expanding the capacity of the cell phone to the next level. CellSpin’s innovative, user-friendly application, which is being used by number of social networking enthusiasts across over 120 countries, and growing with every new app store launch, enables the user to share photos, videos, audio, and text on the Internet quickly and painlessly. “With our simple and quick technology, you’ll never want to go back to the old way of uploading,” says a jubilant Bobby Gurvinder Singh, CellSpin CEO and Co-founder. As an extension of this opportunity, today, CellSpin has been successful in extending its products to the radio and TV stations as well, wherein listeners or viewers can send audio, video, photos, and text to the websites of these stations.
When CellSpin was founded in 2006, social networking was just gaining momentum and was expected to be the next big thing in the Web 2.0 arena, founders Bobby Gurvinder Singh and Marcos Klein, both Cisco veterans, envisioned the revolutionary opportunity the convergence of mobile and Web 2.0 was to open up. Why can’t the cell phone in your pocket become a fertile territory for the hugely popular social networking trend? Though social networks take different forms, they typically link folks with common interests and values. The mobile variety tends to appeal to the throngs of young people who have an insatiable desire to stay connected at all times. And mobiles could also help in this. The logic was proved perfect. “That was the beginning of our journey. We set out to build the mobile application that helps users send media content to a wide range of destinations from websites, email addresses, and mobiles, which we call as mobile blogging platform. Just as you receive email and SMS messages on your cell, you can access the status updates,” says Singh.
Certainly, mobile blogging is emerging as a hot market segment with immense potential. According to available data, about 10 percent of adult mobile phone owners in the U.S. regularly access mobile blogging services and this number will almost double in 2011. In many respects, mobile could be a natural extension of the PC social networking experience in coming days.