September - 2014 - issue > 20 Most Promising Event Management Companies

C S Direkt: Ushering Clients to New World by Amalgamating Real & Virtual Experiences

SI Team
Thursday, September 4, 2014
SI Team
Definition of RoI is changing as capturing data of audience is not just numbers but behaviors. The constantly emerging data captured by technologies and tools present more robust data about attendees and their interactive behaviors. Capturing such data through cutting-edge media tools and analytics is C S Direkt Events & Exhibitions (CSD). The Gurgaon based BTL partner enables one to select clients by delivering 100 percent on commitments, based on practical & relevant content. CSD offers highly experiential and customized brand experience as value added service for today's evolved consumer.

Founded by Sanjeev Pasricha in 1994, the Gurgaon headquartered company have grown over the years and expanded branches into various domains and geographical locations including Mumbai and Bangalore. CSD' offerings range from live events, activations, exhibitions, virtual events, destination management, retail expansion & rollouts. With over 4000 projects and counting, they have moved stronger ever since their first launch with the iconic Apple Macintosh PCs in India.

CSD is empanelled in the top corporate spenders like Microsoft, Canon, Schneider, Amway and many more and are their preferred partners. With consistency of performance over past 20 years, they have earned a position as one of the top 5 companies in India in terms of turnover, talent, process and infrastructure. The company ensures operational efficiency with state-of-the-art machines & tools, huge fabrication unit and talents who execute above 200 projects annually,

"We redefine the role of a BTL marketing agency by tracking the impact of our work on business results, consumer beliefs, press coverage and also measure it against our own tough creative and strategic standards," says Sanjeev Pasricha, Managing Director, C S Direkt Events & Exhibitions Pvt. Ltd. CSD steps into the 'New World' where real and virtual experiences are combined to expand the reach of their clients. In today's device held world, these virtual events generate RoI like BTL and reach like ATL.

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