For the longest time, organizations struggled to employ an effective Identity and Access Management (IAM) platform. Access decisions were often relegated to IT security who found it difficult to properly define appropriate permissions for business-defined roles. As a result, role definitions were typically convoluted, inefficient and increased vulnerability to security threats. In layman’s terms, IT Security simply lacked the nuanced knowledge of business roles.

However, as stricter compliance regulations forced businesses to assess the risk of potential data breaches, and relationships with customers, partners and suppliers grew increasingly complex, businesses sought new IAM solutions that emphasized rapid deployment and integration. With new types of data, mobile users, applications across infrastructures (on-premise and cloud), Information Security became anything but simple.

Enter Aveksa Inc. , a company that recognized the need for a purpose-built, business-driven IAM platform that stood to shift access decisions away from the stressed IT department and towards the (logical) line of business. After all, it is these business thinkers who understand exactly the level of appropriate access for a given role. Fortunately for the businesses in need of an IAM overhaul, Aveksa's IAM platform entered the marketplace at precisely the right time.

According to Gartner, a leading information technology research and advisory company, the IAM market is currently experiencing an unprecedented, rapid growth. Gartner stated that IAM platform's estimated growth in 2012 will exceed 2011 sales by 35 to 40 percent. Beyond those bold predictions, they continued to explain their belief that this is only the beginning of an explosion in IAM growth, with a peak period of functionality expected in the next four to six years.

Founded in 2004, Aveksa continues to capitalize on Gartner's optimistic market predictions, offering a technology set to differentiate itself from the competition on the growing marketplace. "Aveksa's primary advantage is their purpose-built platform which allows organizations the ability to automate the complete identity lifecycle from a business-driven perspective. This platform is vital to line-of-business leaders in providing an efficient and effective way for organizations to deliver, control, and manage their business," explains Vick Viren Vaishnavi, President and CEO of Aveksa Inc. In essence, Aveksa uniquely combines the ability for the line of business to seize accountability and responsibility for making access decisions within the controls, processes, and policies defined by Information Security.