Why Is Indoor Positioning Going To Be Huge In India?

Annina Koskiola, Co-Founder & CEO, Proximi.io
Tuesday, August 23, 2016
Annina Koskiola, Co-Founder & CEO, Proximi.io
Headquartered in Helsinki, Proximi.io combines multiple location technologies under a single roof and enables software developers to develop location-aware application projects and deliver context-aware content to their customers.

A century ago, the rich and brave competed each other on expeditions to uncover the last white spots on the World map. Now that the deepest forest, highest mountains and most far-off places have all been surveyed with satellites, one place remains unmapped. That is the great indoors.

One country that has taken a head start to the race is the USA. In the biggest U.S. cities, the use of beacons and other indoor positioning technologies have become almost a standard procedure among top retailers. However, their leading role in the field may only be temporary. Developers around Europe, Asia, Australia and even some parts of Africa are quickly catching up. One specifically interesting market is India. I will discuss here a couple of points about why I suspect proximity business will be huge in India during the upcoming years.

Why is Indoor Positioning Such a Hot Topic?

Micro-location, position, proximity - these terms are not just buzzwords, but key concepts of the vastly growing field of location-based services. According to a MarketsandMarkets research, the overall market will be growing from the $11.36 billion in 2015 to $54.95 billion by 2020. One of the reasons for this expansion is the new technologies and use cases provided by indoor positioning. Opus Research predicts that the market specifically for indoor location and place-based marketing and advertising will surpass $10 billion by 2018. The speed is so rapid that ABI Research has titled the year 2016 as the 'year of beacon deployment'. This will provide great opportunities for all the parties involved - the hardware manufacturers, software developers and retailers utilizing the technologies.

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