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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

March - 2012 - issue > Cover Story

Tiara Consulting Growing along with Partners

Hari Anil
Monday, March 5, 2012
Hari Anil
A leading U.S. coffee manufacturer F. Gaviña&Sons, headquartered in Vernon, California, faced challenges in implementing an integrated technology solution to enable excellence in their Trade Promotion Management. Being a coffee manufacturer, they had limited technical bandwidth to pull this off on their own and being a SMB they need to keep a tab on their budget and could not afford to hire a big company to do this job for them. This is not just the case of one company, this is the trauma many small and medium businesses face in this changed world. In today’s cutthroat business environment any help a company can get in terms of business intelligence, trade promotion management solutions, customer relationship management or enterprise resource planning will be a blessing for their business. SMBs spend just over $2.9 billion in Business Intelligence alone in 2011, an enormous percentage of their total budget. All of the giant players have the ways and the means to spend mammoth amounts on technologies but what about companies like Gaviña — the small and medium players, which do not have tens of thousands of dollars to treat themselves with?

Gaviña was looking for a company who can help them. That is when they stumbled across Tiara Consulting. Tiara took on the project without any delay and it marked the beginning of a fruitful, mutually beneficial partnership.

Initially the company stepped-in to assist Gaviña with ERP SME (Subject Matter Expertise) in Oracle E-Business Suite (EBS). Through its proactive approach in delivering customer value, Tiara expanded its support to the business team in advising changes to business processes for adopting new technology solution and helped in implementing the integrated solution.Today Tiara is involved in advising solutions for handling complex brand management and trade promotion business scenarios and also, enabling excellence in their CRM systems for Gaviña.“The integrity of Tiara team and their strong knowledge and expertise has helped Gaviña to achieve impeccable results in the implementation of our trade promotion software,” says Marcia Ramos, Project Manager for Trade Promotion, Gaviña. Started in 2006 by V.A Venkatesh Babu, Tiara Consulting is a Global IT Consulting.

Started in 2006 by V.A Venkatesh Babu, Tiara Consulting is a Global IT consulting firm that specializes in delivering project based IT solutions and services in business intelligence (BI), CRM, ERP, business applications, quality engineering and emerging technologies. The company specializes in bridging the gap between business and technology through its ability to correctly understand the business processes and needs of their customers, and offering the correct solutions using BI, CRM, ERP and web technologies. The best part for SMBs is that the company is offering solutions tailor made for them, to fit their needs and constraints. “We are very clear on how we want to reach out to the customers and how we want to grow. Being a small startup, right now we cannot go ahead and market our products to Fortune 100 customers, doing that will be like trying to pull a mountain using a small rope. We are concentrating on smaller players who we can grow along with,” says V.A.Venkatesh Babu, Founder, President & CEO, Tiara Consulting.

The Beginning


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