Technology Trends & How They Are Changing The Ways Brands Are Connecting With The Millenials

Indranil Mukherjee, VP & Global Practice Lead- Systems Integration, SapientNitro
Wednesday, October 8, 2014
Indranil Mukherjee, VP & Global Practice Lead- Systems Integration, SapientNitro
Founded in 1990, SapientNitro (NASDAQ: SAPE) is a part of Sapient. The company provides integrated marketing & technology services.

Increasing buying power has made Millennials the prime target segment for many brands. However, connecting with Millennials needs constant innovation, involving many new generation technologies. Born between 1984 and 2004, the Millennials have grown up in an era where technologies like GPS, Touch-screens and Tablets have become ubiquitous. At the same time, software has emerged as a core competency for enterprises. The advent of the Internet led to the first wave of innovation connecting brands and Millenials. But with so many channels and technological developments surfacing everyday, what do brands bet on, as they strive to connect with their consumer base in newer ways?

]As a Digital Marketing Agency, we follow technology trends and what we see these days is not always about invention of brand new stuff, but more of Integration and Inter-connectivity. Ours is a world of seamless cross-channel communication and linked experiences across connected devices. We find that consumers tend to focus on technology only when it fails. So, technology really needs to be invisible to the experience it helps create.

Listed below are several technology trends that are creating new opportunities for brands and Millennials to connect meaningfully in today's digital world.

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