The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

June - 2011 - issue > Cover Story

SHOSHAA.com: Show Off Now!

Vimali Swamy
Wednesday, June 8, 2011
Vimali Swamy
The Indian eCommerce market has reached the tipping point. With the broadband penetration increasing across Tier 2 and Tier 3 Cities, there has been a steady increase in usage of Internet and in turn towards consumers transacting online. The advent of 3G has only added a mileage to the existing consumerization and e-commerce players are leaving no stones unturned to lure this new segment of consumers. As per latest reports by IAMAI, Indian e-commerce market is expected to grow at 47 percent to over Rs. 46,520 crore by end of 2011.

While a majority of e-commerce players today are trying to lure with daily deals, 2011 founded SHOSHAA.com has a different approach. An online Social & Collaborative Commerce Platform for branded consumer durable products, Shoshaa.com, with its motto of encouraging consumers to “show off” their purchases and establishing a paid member club where customer can buy possibly everything at “COST PRICE”, the company has thoughtfully classified its consumers into different categories and provides unique deals and purchasing options most apt for them. With in two months of its launch, the company already has 12,000 plus registered users and 19,000 fans and is already associated with international brands across various segments like electronics, clothes, accessories and other merchandise.
Taking a different beat
A venture of Nine North Retail Private Limited ( a Blazeflash Couriers Limited & Drive My Brand Inc co-promoted initiative) , the essence of SHOSHAA can be captured in "Innovation at its best - Flaunt for less". The company presents upscale brands, innovative products & services at their cost price to its members in a comfortable e-shopping environment, which is truly unmatched! “Shoshaa literally means SHOW OFF and our concept is Shoshebaazi because someway we all like to show off,” says Manoj Gupta, Co-Founder and CEO, Shoshaa.com.

Unlike other e-commerce sites where Shoshaa.com is the only e-commerce in India that follows the concept of paid membership. Its Pride Membership gives a consumer the privilege to make unlimited purchases at the company’s cost price for just Rs. 899 a year. And one must not take this lightly as the cost of the products on sale varies by a considerably large margin for a registered and non-registered buyer. “Having a paid membership ensures that we have a dedicated serious shoppers, which is a great value proposition for any brand to sell on our website,” says Nipun Arora, Co-Founder and Director – Marketing, Shoshaa.com.

But an aspect where the company distinguishes itself is its play in the premium space. While most e-commerce sites aim at bringing any product/service at a discounted price for the common consumer, there is an elite group of consumers in the upper middle class strata to whom quality matters more than the cost. This is a segment the Shoshaa targets with its VIP Lounge. An annual membership for the lounge is priced at Rs. 31,000 upon which VIP members get benefits of Exclusive Shopping and Networking. High-end luxury brands and products like Chopper, Free held Island, Waterfalls, Pre-owned Luxury Cars, Luxury real estate, and much more, all are available exclusively for the VIP members. Some of the current members of the VIP Lounge include High Net worth Business Owners , C-Level Management Executives, bureaucrats and popular celebrities and more. Additionally, the company also plans to soon start servicing each of the VIP members with a dedicated Shopping Companion/Fashion Consultant to make the VIP experience full of luxury and sheen. The company gives additional mileage to its VIP shoppers with its Not For Sale and What Shoppers Want services.

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