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RezNext Global Solutions: An Intelligent Distribution Platform to Demystify Distribution for Hoteliers

Anamika Sahu
Tuesday, December 1, 2015
Anamika Sahu
The Growing Opportunity for Hoteliers

According to Google, online hotel booking in India is poised to touch $1.8 billion by 2016. Over 8.4 million consumers in India are expected to book their stay online by next year. If this opportunity is leveraged well, hotels can see a paradigm shift in their revenue sources with online bookings becoming the largest contributor in emerging economies like India.

But, with the fast adoption of online technologies, consumers today seek instant gratification. However, hoteliers continue to rely heavily on manual processes to drive their online booking efforts-leading to delay in strategic decision making. Bookings generated from online channels are manually fed into the hotel's PMS, while rates and inventories are pushed to the online demand generators through individual extranets. Such manual updates often lead to over/under booking scenarios. Furthermore, hoteliers also lack insight into channel performance to adopt a dynamic distribution model.

Demystifying the Complex Hotel Distribution Landscape

RezNext, Bangalore-based real-time distribution system, helps hotels adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. Its offering is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext's technology also levels the playfield for lower and mid-scale hotels allowing them to quickly get online and leverage the opportunity the internet presents today.

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