Reflektion, a California-based real-time predictive analysis platform, successfully closes its series B funding worth $18 million led by Battery Ventures. Hasso Plattner Ventures and existing investor Intel Capital also contributed to this funding round. Reflektion will use the fresh capital to increase its client base, develop new products and expand into international markets.

"Reflektion has already demonstrated a dramatic impact on e-Commerce through more than two billion personalized shopping experiences in 2015. Today we are converting more traffic on our clients' websites to customers. The next step is to improve the quality of that traffic and deliver each consumer a seamless off-site to on-site to in-store experience," states Sean Moran, CEO, Reflektion.

As a part of this funding, Dharmesh Thakker, General Partner, Battery Ventures will join Reflektion's Board of Directors. Commenting on the investment, Dharmesh says, "We have been impressed with Reflektion's practical application of deep learning and artificial-intelligence techniques to assess customers' intent and enhance their online experience in real time. By leveraging cutting-edge, open-source platforms in the big-data arena, Reflektion is fundamentally driving Individualized Commerce and delivering stunning ROI for retailers".

Reflektion is the contrivance of Amar Chokhawala, an ex-Google employee. It enables retailers to enhance their customer conversions and retailer revenues by up to 20 percent by capturing & responding to every individual shopper's purpose in real-time. Since its inception, Reflektion has raised $27.8 million in five funding rounds from six investors. Previously, the company had raised $8 million in its series A led by Intel Capital and Nike in March last year.