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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

February - 2008 - issue > Company Spotlight

Meeting the SoC challenges with diligence

Jayakishore Bayadi
Thursday, January 31, 2008
Jayakishore Bayadi
With the wealth of experience over two decades each, two entrepreneurs from Silicon Valley Ram Reddy and Dayakar Reddy returned to their homeland Hyderabad and launched the first ever one hundred percent fabless Indian semiconductor company. Their pioneering mission was to invest their technical know-how among the young Indian talent and develop semiconductor solutions in a most cost-effective way.

“Our mission is to deliver high-quality technology solutions that enable companies to meet their business goals more effectively and in a timely manner. It’s a commitment to customer satisfaction that has been a part of MosChip’s mission since day one,” says Bhanu Nanduri, Chief Operating Officer of MosChip Semiconductor.

MosChip has been continuously and successfully helping their customer base and market segments to increase their competitive advantage by delivering business solutions to specific vertical markets. We ensure that our customer base achieves its tactical and strategic business goals by providing technology solutions to reduce costs, decrease cycle times, and seamlessly integrate our products in the customers’ applications, adds Nanduri.

Since the inception of the company, MosChip has introduced four key product families to ensure the growth of their customer base: Network Appliance Processor products, Network Co-Processor products, USB, and PCI connectivity products. Connectivity and embedded applications are two targeted verticals that MosChip has been addressing with these product families, such as Industrial PC, USB sever, Printer server, NAS server, PoS, Digital Signage, Docking Stations, Security, and many other consumer and enterprise applications.

Strategy
MosChip’s strategic goal is to provide customers with a complete package comprising of silicon and systems. The differentiating factor that MosChip takes pride in is their systems solutions, not just as an IC vendor. Both the areas of connectivity and highly integrated SoC require enormous amount of technical support and know-how, from ICs to systems to software and tools; most definitely, MosChip brings the total solution to their vendors.

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