The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.
March - 2008 - issue > Editor's Desk
Lessons for Innovation
Pradeep Shankar
There are several thousands of companies trying to build applications around the cell phone so that consumers can communicate in a better way. In this issue we feature one such company—Kirusa—which is a dominant player in the voice sms segment.
Kirusa initially built a strong platform for multi modal applications and then chose to build voice sms application. Building an application over a robust platform allows Kirusa to add features, sophistication and scale much easily. This advantage will begin to realize as and when they spend more time with the carriers across the world.
Kirusa is way ahead of the curve in building applications that other people have not anticipated. Kirusa’s strategy to build a suite of products around voice messaging in order to fuel the ecosystem will help them roll out solutions in an effective manner around the world.
Having built a chunk of the product in the U.S., Kirusa first rolled out its product in Bangladesh. Over the years it has increased its footprint in the emerging economies like India, Pakistan, Malaysia, where language is a barrier to send text messages.
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