The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

Enhancing their reach

Saheer Karimbayil
Wednesday, April 30, 2008
Saheer Karimbayil
Microsoft launches digital advertising platform
Embarking on an effort to simplify digital advertising, Microsoft has launched a digital advertising platform in India. The platform will help create a larger ecosystem connecting advertisers and publishers in the country.
As part of the new initiative, Microsoft joined hands with four leading publishers - Bollywood Hungama, Equity Master, HDFC Sec, and Facebook. The IT major also launched its video advertisement

platform with MSN Video and its mobile advertising initiative. Microsoft will provide display, rich media, contextual and video
advertising solutions to partners on the platform.

NetMagic plans to embark on an expansion drive
NetMagic Solutions, India’s carrier neutral managed IT service provider, is planning a $25 million global expansion drive. The company has already received a combined investment of $20 million from Fidelity International (FIL) and Nexus India Capital. The remaining $5 million will be raised internally.

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