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August - 2016 - issue > CEO Insights

Journey of a Product from an Idea to a Marketed Product

Amitabh Sinha, Co-Founder & CEO, Workspot
Wednesday, August 17, 2016
Amitabh Sinha, Co-Founder & CEO, Workspot
Headquartered in California, Workspot enables businesses to deliver business application and data securely to any device - iPhones, iPads, Android devices, Windows PC, and Macs, using Workspace as a service.

Companies and founders start with an idea that idea gets mulled over and thoughts evolve. Over the first few quarters, they convert that idea into a product and take the new product to market. This idea forms the basis of any startup and provides a platform to expand. While a novel idea that will fill a gap in a market is critical in the formation of a startup. Propelling the idea into the mainstream is critical for the longevity of a company. It can be difficult to garner any amount of publicity as a startup, but, through trial and error, we have been able to pinpoint some must-do for startups looking to make their mark.

Here are the three keys to success in the first few years based on our journey as an enterprise software company.

1. Product-Market Fit

The most important goal in the early stages of an enterprise startup is to achieve product-market fit. When you achieve product-market fit, you know the customer pain you address, how to find customers who have that pain, and how to tell them how you uniquely address their pain. The challenges in finding product-market fit depend on the kind of problem you are solving.

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