May - 2016 - issue > Cover Story

Instart Logic: A Dream Company for the Superstars

Anamika Sahu
Friday, June 3, 2016
Anamika Sahu
The success of Instart Logic is the result of continuous learning that the company is always open to. The company has a very interesting history to share. Manav Ratan Mital, Founder & CEO reminisces, "We originally were going after building a consumer play destination site for desktop and console for one of our clients. But within a couple of months we realized that it was a very bad idea, as we were targeting desktop and console while the entire world was quickly moving towards mobile devices. We dropped the idea soon, but saw a big opportunity in this huge shift.Every company that has users online will have to rebuild their application from scratch to offer their users the seamless cloud experience across multiple devices".

It was clear that this shift would make legacy content delivery solutions like Akamai futile. Sensing the multi-billion dollar market opportunity, Manav decided to zero in on version 2.0 of Instart Logic -as the world's first endpoint-aware application delivery solution that makes applications fast, secure, and easy to operate. However, recruiting the best talent in the industry was quite a challenge for the organization. Manav, along with other co-founders, Raghu Venkat (CPO) and Hariharan Kolam (CTO), decided to rekindle connections with their old friends and previous colleagues to tap into their brilliance.

Today, the company proudly employs 160+ employees who provide the industry's fastest and most secure application delivery platform to leading enterprises in e-Commerce, media, SaaS, travel, and gaming companies such as Office Depot, L'Oreal, The Washington Post, Kate Spade, Yellow Pages, Shutterstock, and others. Peggie Louie, Head of Talent asserts, "For anyone who's had experience or exposure with startups, their success is attributed to a good leadership team and the ability to build. Instart Logic has this. Being with Instart Logic at its early stages, we get to play a part in building the technology, culture, and people. Startups aren't for everyone. It demands a hands-on approach by becoming owners of its product, moving the needle and setting the pace, resulting in opportunities to customize your own success".

The Horse of a Different Color

With a 70 percent decrease in page load times, The Washington Post remarks, "They understand the network topography very well and have sophisticated image handling on the edge. It saves us man-hours and boosts our performance". For a leading hospitality operator, Commune Hotels, Instart Logic was able to deliver a 90 percent improvement in site load times, which increased conversions by 25 percent. They commented, "It took us only 30 minutes to switch over to Instart Logic and run live production traffic through their platform. Since we turned Instart Logic, I barely even think about it. It just works. And I think that's the best compliment you can give to a technology service provider".

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