India has transformed itself from being a country providing only low-end support in the information technology space to an innovation hub for new products and cutting edge technology. The proliferation of Internet not withstanding, India has become a R&D hub that pushes sciences and technologies limits to innovate the new set of products that is helping companies to remain competitive in the ever growing clutter of companies leveraging the power of the Internet for doing business.

Forget the world; even if we consider engaging the 50 million Internet population of India, being at the forefront of Internet business revolution is not an easy task. There are multiple challenges which range not only from providing engaging and relevant content but also providing cutting edge scalable solutions and products that deliver immense value to consumers.

While products and content mostly aligns with current and prevalent consumer psychographic and demographic profiles and interest, the need to innovate sciences and technologies that enable products to scale to these requirements are key to success. Multiple layers of services and delivery methodologies are now the drivers for next generation products. This includes products such as mobile Internet, mail, instant messaging, search, etc.

This is vital, as today, the web and the users’ world is inseparable and the key is to be able to provide users with one simple, trusted place to access their world and the world around them, and more importantly enabling them to control what they want from the web. However, one must realize the Internet is very complex, and the role of technologies should be to simplify it with easy-to-use products and tools.

Cloud computing coupled with a technology strategy, which is open in nature will spearhead the faster development of such tools and products. This will enable faster innovation on key product capabilities while driving cost-effectiveness, global scalability and agility. Such a strategy, for instance, can help roll out platforms which can be a 100 percent self-service platform for developers, across many key web experiences, inviting developers to create products across the network. This will allow any publisher, developer, or advertiser on the web to create and launch fully interactive products. Users will have more choices going forward to discover and use such products. Open platforms will foster innovation and engagement with a broader web ecosystem that will lower the barriers to entry for entrepreneurs and web users.