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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

December - 2009 - issue > Entrepreneurship

Entrepreneurship 2.0

Ojas Sharma

Tuesday, December 1, 2009

Forward

In the past two years, recession has dramatically changed the functions of entrepreneurs. They no longer need to spend heavy cash to establish a successful company. This viewpoint is of Guy Kawasaki, who is the Managing Director of Garage Technology Ventures. He is also a columnist for Entrepreneur Magazine and author of nine books. This ex-Apple employee was speaking at Nasscom Product Conclave 2009. Here are the excerpts for you.

Entrepreneurship 2.0 has my eleven key points about what entrepreneurship should be like these days; all these are going to be opposite to what venture capitalists will tell you.

1. Build what you want to use: You should build a product, service, and a company that you want to use. Great companies are built because engineers wanted a product to use.

2. Pay zero rupees for tools: In the software business there are three to four key things that you need to create the software with. Now you can use every tool you want for free, from Mysql and php and many others.

3. Pay zero rupees for marketing: Tools are free and now I believe marketing is also free. Marketing is free due to the stuff like Facebook, Myspace, and Twitter.