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April - 2016 - issue > Indian American View

Entrepreneurs Can Learn From Mr. Trump

Sashi Reddi
Friday, April 1, 2016
Sashi Reddi
No one predicted that an in experienced candidate like Donald Trump could ever come close to becoming the Republican nominee for president of the United States of America. Yet, within eight months of declaring his candidacy, Trump is dominating the polls and is the surest bet to becoming the GOP nominee.

This is every entrepreneur's dream. Dominating your market in less than a year of launching your product. So how did Trump do it and what can we learn from his success? Here are my five takeaways from Trump's success:

(1) Repeating something often makes it true: Every speech of Trump states that he will "Make America Great Again". There are no specifics on how this will be achieved but millions of Americans are now convinced that he will do just that.

Lesson: Make blatant claims that your product is the best in the world. No need for any supporting evidence. Just make sure you say it in every meeting whether with your customers, employees, or shareholders. In the beginning some of the outspoken ones may ask you to justify your claim but soon they will just nod in silent agreement. After a few months of this, people will take this as common knowledge.

(2) Denigrate your competition: In a presidential debate when most candidates talked about their vision and supported it with tedious details of their economic plans and views on healthcare, Trump focused instead on personality attacks on his competitors. Senator Ted Cruz is a "liar" and no one likes him, Senator Marco Rubio sweats too much and is a "choker", Governor Jeb Bush has "low energy", and soon. None of these accusations have anything to do with what they plan to do for this country but they have been effective in driving many of them out of the race.


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