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Customized Offers are the New Fad in Travel & Tourism - How is it done?

Kartik Kakar, Marketing Manager, Ameyo
Wednesday, March 23, 2016
Kartik Kakar, Marketing Manager, Ameyo
Headquartered in Gurgaon, Ameyo's customer engagement solutions help businesses to improve productivity & profitability and meet their overall goals of customer acquisition & retention, repeat sales & requisitioning and business process automation.

A traveller's mind is a maze; a maze which keeps changing untiringly, keeping track of all the necessary and often unnecessary details. This requires extreme caution & planning, and which makes room for offer-hunting and e-Commerce sites to pitch their custom tailored itineraries to ease a traveler's inconveniences.

So, you see the ruckus here? If there's already so much on his mind, keeping him busy to make his itinerary and further make it work, a little personalization and background help from service providers would actually take a lot off from his plate. Isn't it? Yes, of course it will. His mind is occupied, partially with the dreams of visiting a new, unknown land and partially with attention-to-detail about too many little things.

The travel and tourism industry is flourishing like never before. An increasing number of people are starting to feel the 'callings of unknown lands'. This feeling has caught a lot of attention recently, especially if we talk about the e-Commerce industry. They are starting to think 'for a travel enthusiast' - 'like a travel enthusiast'.

If you casually search on the most prominent web browsers about flight tickets, your search suggestions would be flooded with websites promising the cheapest fares and many more offers. They gage you on your preferences, your search history and your past trips and itineraries. They are ready to walk an extra mile to offer you the most lucrative deals for a hassle-free journey. Now if their suggestions, itinerary, stay recommendations, flights pricing, and other features matches your criteria and budget, there's no way anybody would miss it or end up not availing that offer.

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