"One cannot build a company with fear," remarks Venkat Mattela, CEO of Redpine Signals. He does not mince words when asked about his advice to young entrepreneurs: "Do not fear about big companies, they have a natural limitation to be agile; be efficient and innovative." Mattela, as a semiconductor industry veteran, has driven his company to success without apprehensions as, "we built the company on the fundamental technology developed in-house."

Mattela has held numerous positions including the Director at Network Media Platform Group of Analog Devices, Director at Infineon Technologies, as well as led a team to take the microarchitecture and design of TriCore MCU-DSP processor to multiple silicon implementations. Over the years, he has witnessed the rise and fall of many new technologies, business models, markets and deployment paradigms. Mattela claims that this new emerging inch deep mile wide IoT market presents new challenges and the transition to a mature market will go through many consolidations of businesses ad models. Business models that will emerge out in this IoT space will be unique and never tried in other segments hence creates a level field for companies for like Redpine Signals to compete effectively against bigger players. Redpine explored many bottlenecks in the IoT solution creation space and came up ground breaking technology components to assist Original Equipment Manufacturers (OEMs) in the Internet of Things (IoT) landscape to build sustainable businesses.
"Since the IoT space exhibits Inch Deep Mile Wide phenomenon "too little volume for any one device" vendors face difficulty to build a sustainable business when the solution provider or consumer (in this case the CIO community) has demands on cost reduction," explains Mattela. The OEMs are struggling to arrive at a one-stop shop, and hence most of the development time is spent on addressing integration issues of chipsets, modules, devices, and cloud. Even though the market is full of single source platforms, the companies are failing to offer an end-to-end IoT device maker platform. This is not the case with Redpine Signals and its WyzBee IoT Device Maker Platform.

"The idea of a single source solution is the fundamental value proposition of Redpine Signals, in addition to patented techniques to reduce the OEM's cost of development," remarks Mattela. Be it RS9113, Redpine's M2M Combo Chipset, or its latest offering WyzBee, IoT device maker platform, the expert team of Redpine has ingrained the idea of single source solution. "One of the things we do religiously in the company is that we do not build anything if there is no usage level differentiation in a significant way compared to the existing best practice in the industry. This thought process is embedded in Redpine's culture and we probably are here today because of this, while over 100 companies failed in wireless space to make any mark in the last 15 years," states Mattela.

Single Source Solution for IoT OEMs

Redpine introduced WyzBee platform to speed up the development process without going through the hassles of integrating solutions from multiple vendors. WyzBee includes a flexible hardware platform, development environment, and cloud software and services framework that significantly reduce the time it takes to develop and bring to market new IoT devices and solutions. The platform provides integrated sensing, computing, communicating, power management, cloud, and application support. To further accelerate the IoT device development, Redpine provides a broad portfolio of Things boards and software profiles to developers like sensor, audio, GPS, GSM/GPRS and more.