EMC Corporation (NYSE:EMC) is a provider of data storage, information security, virtualization, analytics, cloud computing and other products and services. The company currently has a market cap of $51.15 Billion.

Today, we are living in the Information Generation - driven by four powerful trends - namely, social networking, mobile, Big Data Analytics and cloud computing (SMAC) which have fundamentally changed the expectations of consumers and end-users who increasingly want to interact online, anytime and from anywhere, making IT more strategically important than ever before.

By 2020, more than seven billion people and businesses, and at least 30 billion devices, will be connected to the Internet. With people, businesses and things communicating, transacting, and even negotiating with each other, a new world comes into being - the world of digital business. It promises to usher in an unprecedented convergence of people, business and things that disrupts existing business models - even those born of the Internet and e-Business eras.

Digital business is about the creation of new business designs by blurring the physical and digital world. It is about the interaction and negotiations between, business, and things. It is when things starts to negotiate amongst themselves (as well as people and business) that we start to see how we have entered an entirely new and disruptive world which is SOFTWARE driven and the faster adoption of this by businesses will be a huge competitive advantage.

New applications are driving richer, more engaging and more convenient customer experiences, while established, proven back end systems continue to execute core business processes. In most enterprises, IT spend is approximately 67 percent on Operations and only 33% on Growth and Investments and this will need to change to adapt to the Information Generation. Business transformation requires building new innovative capabilities AND running existing systems more efficiently.