Cellecor Taps South India Growth with Poorvika Tie-Up

By siliconindia  |  Thursday, 25 September 2025, 18:22 IST

Cellecor Taps South India Growth with Poorvika Tie-Up
  • Cellecor partners with Poorvika Mobiles, strengthening its presence across 470+ stores in South India.
  • The tie-up is expected to contribute Rs 150 crore annually, with total South India business projected at Rs 750 crore.
  • Cellecor leverages alliances with multiple regional chains to consolidate market leadership and drive nationwide growth.
Cellecor Gadgets Limited, one of India’s fastest-growing homegrown consumer electronics brands, has announced a strategic retail partnership with Poorvika Mobiles Pvt. Ltd., South India’s leading multi-brand electronics chain. Poorvika, with over 470 stores across Tamil Nadu, Karnataka, Kerala, and Puducherry, reported revenues of Rs 3,600 crore for the financial year ending March 31, 2024, highlighting its strong market presence and consumer trust in the region.
Through this alliance, Cellecor aims to generate Rs 150 crore annually, further consolidating its foothold in the southern market. This collaboration adds to Cellecor’s extensive network of partnerships with leading regional chains, including LOT Mobiles, Sonu Vision, BIG C Mobiles, PAI International Electronics, B New Mobiles, Happy Mobiles, Sathya Agencies, Sangeetha Mobiles, and Celekt Mobiles.
Combined, these alliances are projected to drive Rs 750 crore annually from South India, positioning the region as a key growth driver in Cellecor’s nationwide expansion strategy. The company’s continued focus on strategic partnerships underscores its ambition to strengthen market leadership and expand consumer reach across India.
Speaking on the occasion, Mr. Ravi Agarwal, Co-Founder and Managing Director, Cellecor Gadgets Ltd., said, "South India has always been a high-potential market with deep consumer trust in quality and affordability. Partnering with Poorvika strengthens our reach across Tamil Nadu, Karnataka, Kerala, and beyond bringing our smart TVs, appliances, wearables, and audio products closer to millions of households. This alliance further cements our vision of making happiness affordable, accessible, and truly pan-India".
With an expansive portfolio of Smart TVs, Smartphones, Wearables, Laptops, Home & Kitchen Appliances, and Audio devices, Cellecor is scaling rapidly, driven by strong offline partnerships, exclusive brand stores, and an aggressive product expansion strategy. The company continues to align with the ‘Make in India’ initiative, ensuring high-quality, value-driven products for Indian consumers.