4. On Simplicity and Minimalism

There truly is ‘Beauty in Simplicity.’ After all, making technology simple is what Apple and Jobs have always believed in. Jobs also believed that simplicity and minimalism are the key factors in achieving excellence. Jobs had quoted, “Innovation is not about saying yes to everything. It’s about saying ‘NO’ to all but the most crucial features.” He had further said, “That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”