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Turms, the Intelligent Apparel Brand Raises Rs 6.3 Crore in Angel Round Funding

By SiliconIndia   |   Wednesday, October 31, 2018
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Intelligent Apparel brand Turms has closed a Rs 6.3 Crore angel round funding led by Freshworks founder GirishMathrubootham, former Reliance Retail Lifestyle President Bijou Kurien, Pepperfry founder Ambareesh Murty, OneAssist founder Subrat Pani and former Flipkart executive Mekin Maheshwari along with angels from LetsVenture & AngelList India. With the received funds, the company plans to expand its product categories & range, hire tech talent, launch experience centres in top cities and also invest in research and development. Turms have seen significant traction in the last one year from new and repeat consumers. It is expected to break even in the next six to nine months.The company was founded on December 2016 and it offers intelligent apparel with special properties like stain repellent, odour resistant, cooling and wicking by applying its proprietary nanotechnology during the production process.Unlike normal apparel, this clothing does not need frequent wash. The merchandise range includes jeans, shirts and track pants and leggings.

Rameswar Misra, CEO & Co-founder,Turms says, “Globally most large brands are built around design, price, celebrities, and culture, but never intelligence. Our mission is to offer intelligent apparel at an affordable price. We believe that the world is moving towards functional and low maintenance apparel that can simplify our daily lives. Turms is committed to pioneering that revolution and habit formation in Indian consumers”.

Girish Mathrubootham, CEO & Founder, Freshworks says “Digital-first brands are creating immense value globally. Young brands like Turms are disrupting the apparel industry and creating a niche market for themselves with their unique offering of intelligent apparel. The company has shown exponential growth in the last one year while maintaining quality and consistency. As a Turms consumer and an investor, I am very proud to be associated with the team since its inception”.

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