Overview Theme- "The Emerging Trends in Marketing" The Indian Marketing Scenario is one of the largest consumer markets for profitable growth and that is precisely the reason why firms seek to create and capture values in this market. They are coming out with various new and evolving strategies and using all resources to reach their target audience. Indian market is based on the perfect competition principle with the presence of both buyers and sellers. With more and more companies setting bases and new sectors entering the market, the Indian marketing scene really looks bright for the future. For next three years, major marketing challenges will be impact of technology on communication with target audiences – current and prospective, low cost with major results, managing increasingly complex customer touch points and maintaining marketing superiority. 85% of business buyers believe companies shouldn’t just present information via social media – they should also interact and engage with them. Marketing Symposium will be exposed to cutting edge marketing techniques by industry professionals and pioneers covering different topics include - What platforms and capabilities are required for innovation in emerging markets? |