Agenda

08.30AM - 09.30AM: Registration

09.30AM - 10.00AM: Inaugural Keynote
Market Research for Brands using the mobile - some Innovative Approaches
Sanjay Swamy, Chairman, ZipDial

10.00AM - 10.30AM: Session 1
Leveraging Social Web Trends for Marketing
Ravish Kamath, Director of Communities and Technology, Regalix India

10.30AM - 11.00AM: Session 2
Social Media Marketing: How to make it successful?
Shekhar Ramamurthy, Deputy President, United Breweries

11.00AM - 11.30AM: Morning Break
A chance to meet up with your friends and have a cup of coffee on the house!

11.30AM - 12 Noon: Session 3
Branding & Advertising: Innovations
Mukund Arora, Creative Director, Corporate Marketing, HCL Technologies

12 Noon - 12.30PM: Session 4
Mobile Marketing

  • What are the key drivers behind mobile marketing?
  • Large scale integrated mobile campaigns utilising SMS, iPhone, Android apps, streaming video, and Please call Me’s
  • Practical approach to mobile campaign implementation and strategy development
  • Mobile Marketing to rev up Profits & leverage your brand values
  • Secret of successful Mobile marketing campaign
  • Creating and enabling multiple interactive touchpoints with consumers
    • Krishna Kumar, VicePresident, Reliance ADA groups

    12.30PM - 01.00PM: Session 5
    How Marketers can be winners in competitive edge?
    PurnimaMenon, Head Marketing, Infosys BPO

    01.00PM - 02.00PM: Lunch
    Break for lunch on the house and a chance to catch up with each other!

    2.00PM - 2.30PM: Session 6
    Marketing without mass media
    Ramakrishnan K, President Marketing, Café Coffee Day

    02.30PM - 03.00PM: Session 7
    Making a case for Marketing & Sales Alignment
    Kaushal Veluri, Director - Marketing, India & ASEAN, Citrix

    03.00PM - 03.30PM: Afternoon Break
    Some time out for you to grab another coffee and a well earned rest.

    03.30PM - 04.00PM: Session 8
    Using the Social Network for B2B Business Success.
     Srinivas B Vijayaraghavan, Director Marketing, Tejas Networks

    04.00PM: Conclusion