"Starting this week, new, relevant and specific Internet naming options will be available on a scale never before seen," Donuts co-founder and CEO Paul Stahura said. "This is a unique opportunity for businesses, brands, organisations, and individuals to find an online identity that speaks precisely to their products, services and interests," Stahura said.

In addition to this launch, Donuts hit another major milestone when it signed its 105th new gTLD contract with the Internet Corporation for Assigned Names and Numbers (ICANN). "We have ambitious goals as part of our commitment to leading the development and innovation of the new gTLD marketplace," said company co-founder and Executive Vice President Jonathon Nevett.

"Reaching 105 gTLDs under contract is a good landmark, but we won't be satisfied until all of our remaining contracts are completed and all our gTLDs are fully available to the public," said Nevett.

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