Enterprise app store ensures long term success:

Few companies are still in the position to control their entire mobile value chain. Enterprise IT organizations should be transitioning from the traditional approach of selecting devices and software for users and instead, establishing transparent and enforced app curation policies — as is currently found in public app stores.

This shift in control will be challenging for many IT organizations. But even more profound will be the enablement of choice.

Without a dynamic selection of apps to choose from, users will eventually have little reason to continue to visit an enterprise app store. An app store can be a natural way to share new applications within the enterprise, recognize great applications, provide feedback to development teams and even create a bit of competition between them — all to drive the development of better solutions.

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