Instagram Acquisition: 3 Lessons for Any Startup
3. Use the Trend to become the Trend.
Instagram carries out a lot of demographic research on the use of various platforms and networking sites. Most importantly the company makes its application available on these widely used networking sites instead of restricting it to Instagram’s own site. More the number of users who use Instagram’s apps to edit and share their photo, the more popularity it gains. Similar plans were acquired by the company to grab the iOS apps market as well, which played a key role in Instagram’s rise to its current position.
