#3 Microsoft Dynamics CRM:

Over 1 million CRM users worldwide, Microsoft Dynamics is the fastest growing CRM suite till date. According to certain researches and reports, Microsoft and its CRM suite is quickly evolving itself to a global and India leader in terms of market and sale numbers.

Microsoft Dynamics is an array of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) software applications developed by Microsoft. The company markets these products through a network of reselling partners who provide specialized services

Doug Hauger, Business & Marketing Officer of Microsoft India once said “there are three factors that determine the success or failure of most CRM initiatives – user adoption, business fit and total cost of ownership. Microsoft Dynamics CRM has been created bearing these challenges in mind. It combines the features and benefits of a CRM application, with the ease of use and powerful functionality of Outlook to provide a holistic solution. The product design ensures that every user in an organization can easily use and the solution seamlessly integrates into the existing IT infrastructure - offering not only a lower total cost of ownership but also greater return on investment."

Over the next few years, the Microsoft CRM suite will be regarded as the front runner in Indian CRM business because of its strong value added reseller (VAR) base throughout India and with popular products such as MS Office and Outlook.

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