Coming back to the interview, Dhir noted on the customer value proposed on ties with SMBs.  “The sheer agility, flexibility and customer focus that we bring differentiates us in the market. And our customers recognize this - they don’t get "one size fits all" solutions from us but we look at customizing our approach to their specific needs and expectations. The attention they get from us and our desire to excel adds to the value they seek from us. I would say that our "platforming" approach is another major reason why our customers today see value in our services. They can clearly envision that the platforms that we have developed cuts down their time to market and at the same time minimize post go-live issues and delays.”

We know that the Indian and the U.S. enterprise ecosystem are totally different. When asked about the prime differences between them, this is what he had to say:

“When it comes to leverage and implementation of IT, the India market is quite unique compared to the U.S. While the U.S has been a leading adopter of technology to support business for the past four decades, Indian Industry has seen significant increase in IT adoption in recent years across all industry verticals.”

 “For example, in the telecom space, India almost skipped a generation of phones and moved from no-phones to mobile phones for a very large population base in the country. Similarly, in the IT space, we are now directly trying to adopt the latest tools and technologies put in the market.”

“The other area where we see a difference is in the US & Europe, significant IT adoption is being driven due to regulatory changes. In almost all industries – insurance, healthcare or telecom, the western regulatory and compliance frameworks are driving higher IT adoption. “

Dhir also spoke more about the shaky Indian ecosystem. “The enterprises in India are increasingly focused on driving enhanced customer experience and building a long-term relationship with their end consumers for better brand loyalty. Most Indian enterprises are driving IT as a differentiator and are investing in technology adoption across their consumer base. Given the macroeconomic environment in India has not been as buoyant as it was 5-6 years back, the spend on discretionary projects is limited. “

“However, enterprises continue to spend on IT to meet regulatory requirements and in areas where they can drive higher consumer loyalty. This journey of platforming, driving IT adoption, driving enhanced consumer experience in an era of macroeconomic uncertainty provides an interesting opportunity for Virtusa, as our proposition on platforming and consumer experience resonates with clients and helps them take their offerings to market faster.”

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