“As a retailer, having a single site that is device-agnostic ensures a consistent user experience irrespective of the access device that the consumer chooses to use. This is very important to us.  And from a marketing perspective, it increases business agility by reducing the maintenance and development windows. A single site is quicker, cheaper and easier to maintain than three separate ones. Finally, the implementation of the Akamai FEO technology toolset has meant that our internal IT team does not need to become browser optimization experts. Instead, they can concentrate on the site’s functional components, safe in the knowledge that Akamai will take care of the performance elements of the site.”

Akamai has brought several capabilities intended to help customers overcome mobile, network and browser limitations that can hinder customer engagement and negatively impact business productivity.  Further, new Akamai reports and tools provide visibility for companies looking to gain increased control overweb site optimization and application performance.Customers already using Akamai web experience and enterprise solutions can access these capabilities immediately.
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