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Canon launches Image Perfect consumer products

By SiliconIndia | Tuesday, 19 April 2011, 05:19 Hrs | 1 Comments

Bangalore: Canon, India's Digital Imaging Company announced the launch of 29 consumer digital imaging products to widen its product portfolio. This launch would help to further accelerate the industry's transformation in terms of product innovation, technology and availability.

In this launch, the company has introduced an array of digital compact cameras, camcorders, lenses and inkjet all-in-one printers to strengthen its portfolio for deepening and widening its technology reach. The highlight of the event was the introduction of seven new entry-level digital cameras variants in the sub ?

10,000 category, especially for the Indian market.

The event also saw the launch of the latest technologies like the new sensor technology called "HS" system in its cameras. With an in built DIGIC IV processor, the High Sensitivity technology captures clearer and sharper images with enhanced colour reproduction even in low light conditions.

Canon's launch also included the introduction of the GPS technology in digital cameras which automatically tags photos with time and locations. The location of the photographs can also be viewed on a map by using special bundled software.

Canon is undertaking various innovative marketing strategies and plans to invest approximately

100 crore for advertising this year.

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