Canon India to sell 1-Lakh DSLR cameras this year
Tuesday, 22 March 2011, 07:56 IST
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Mumbai: In a sign of maturity of the Indian photography market, segment leader Canon is targeting to more than double the sale of high-end digital SLR cameras to 1 lakh units this year, a top official said. "The notion that India is a cost-sensitive market is not fully right. People out here want to enjoy modern life, are ready to pay for value-... people are upgrading from consumer cameras to SLRs ," the company's president and CEO in India, Kensaku Konishi, said. He added that courtesy the growing affluence, the company is planning to sell one lakh units of digital single lens reflex cameras, which accrue in higher revenues. "This calendar we will achieve more than 35-40 % growth from last year's Rs 1,260 crore," Mr Konishi said, adding the recent developments in Japan can take away 5% from its top line due to supply glitches in certain components. The company's entry level offering retails at around Rs 22,500 and Mr Konishi said over 70% of the cameras sold will be in the entrylevel category.
Source: PTI
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